Ethique Heali Kiwi - Calming Solid Shampoo Bar for Dry, Itchy, Flaky, and Oily Scalps and Hair

Ethique: A Brand Committed to Sustainability and Regeneration

Brianne West, the CEO and Founder of Ethique, started the company in her kitchen in 2012 when she began experimenting with solid shampoo bars. Today, Ethique boasts a range of over 100 products, all of which are 100% plastic-free, certified vegan, cruelty-free, and palm-oil free.

Ethique's Mission: Revolutionizing the Cosmetics Industry and Regenerating the Planet

Ethique's mission is to revolutionize the cosmetics industry and regenerate the planet through sustainable business practices. One key aspect of this mission is to help rid the world of single-use plastic bottles. As of 2021, Ethique has saved over 20 million single-use plastic bottles from being made or disposed of in landfills, saved over 3 million gallons of water from being wasted, and planted over 350,000 trees.

Compact by Design: Sustainable Product Design

Ethique has created the "Compact by Design" initiative to identify products that have a more efficient design, leading to lower carbon emissions. By removing excess air and water, Ethique's products require less packaging and become more efficient to ship. These small differences in product size and weight add up to significant carbon emission reductions at scale.

Calming Shampoo Bar: An Example of Ethique's Sustainable Products

One example of Ethique's sustainable products is the Calming Shampoo Bar. This soap-free bar gently cleanses the scalp with a rich lather, thanks to a blend of oils and soothing oatmeal. The bar is formulated using vegan, cruelty-free, palm oil-free, and paraben-free ingredients, sourced from sustainable producers paid a fair wage.

Each Calming Shampoo Bar lasts for at least 80 washes, equivalent to three bottles of liquid shampoo. The bar's packaging is recyclable and home-compostable, making it a eco-friendly choice for consumers.

Ethique's Commitment to Sustainability and Regeneration

Ethique's commitment to sustainability and regeneration is evident in every aspect of its business, from product design to packaging and sourcing. By continuing to innovate and push the boundaries of sustainable practices, Ethique is leading the charge in transforming the cosmetics industry and creating a more sustainable future for our planet.

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